Q: What is cosmeceutical haircare?

A: Cosmeceutical haircare contains functional ingredients designed to treat the signs of aging of the hair and scalp. Thinning hair. Brittle hair. Dull hair. Dry hair. While traditional haircare tries to remedy these individual symptoms, Anuva identifies and treats their causes. Our scientific approach lets us understand the role played by all factors in the aging process, both intrinsic and environmental. Based on this understanding, we choose ingredients for their specific abilities to protect and heal.