What is cosmeceutical haircare?
haircare contains functional ingredients designed to treat the signs
of aging of the hair and scalp. Thinning hair. Brittle hair. Dull
hair. Dry hair. While traditional haircare tries to remedy these
individual symptoms, Anuva identifies and treats their causes. Our
scientific approach lets us understand the role played by all factors
in the aging process, both intrinsic and environmental. Based on
this understanding, we choose ingredients for their specific abilities
to protect and heal.